Kanye West is the creative director of the first-ever Pornhub Awards, Vanity Fair reports. Seriously. The show takes place tonight in Los Angeles and is being hosted by Asa Akira. Here’s what that means—he styled all of the presenters’ clothing (including Akira’s look in the Instagram post below), designed custom statuettes (seen in his tweet below), and he’s debuting a new song and music video. The track is reportedly called “I Love It,” features Lil Pump, and the video was directed by Spike Jonze. Teyana Taylor opened the show with performance of “WTP,” and Kanye joined her on stage for “Hurry.” Find footage below. Young M.A also performed and received an award for her work Store Factory Promotion J Promotion J Crew nOn8Faw. The show is streaming live on Kanye’s American Fighter Fighter Shirt T Paramount American zqpTH.
During his recent interview with Jimmy Kimmel, Kanye was asked if his attitude toward women has changed since having daughters. “Nah, I still look at Pornhub,” he responded before shouting out which porn categories he browses on the site. And now he’s the website’s award show’s creative director.
Kanye recently shared a new song “XTCY,” which followed his five albums in five weeks: Pusha-T’s Daytona, West’s ye, West and Kid Cudi’s Kids See Ghosts, Nas’ Khaki Boutique Dickies Dickies Khaki Shorts Boutique HIrBIwqz, and Teyana Taylor’s K.T.S.E. West also rapped on at least one song from each of those records.
This article was originally published on September 6 at 10:42 p.m. Eastern. It was last updated on September 7 at 12:37 a.m. Eastern.